{"id":177114,"date":"2026-06-02T01:21:42","date_gmt":"2026-06-02T04:21:42","guid":{"rendered":"https:\/\/producao.navas.design\/pospucpr\/cursos\/brand-strategy-comunicacao-e-resultado-curitiba\/"},"modified":"2026-06-20T19:35:24","modified_gmt":"2026-06-20T22:35:24","slug":"brand-strategy-comunicacao-e-resultado-curitiba","status":"publish","type":"cursos","link":"https:\/\/producao.navas.design\/pospucpr\/cursos\/brand-strategy-comunicacao-e-resultado-curitiba\/","title":{"rendered":"Brand Strategy: Comunica\u00e7\u00e3o e Resultado"},"content":{"rendered":"<p>O curso de P\u00f3s-Gradua\u00e7\u00e3o em Brand Strategy: Comunica\u00e7\u00e3o e Resultado visa formar gestores capazes de integrar Branding e Performance em uma gest\u00e3o estrat\u00e9gica \u00fanica de Brandformance, promovendo sinergia entre identidade, narrativa, canais e m\u00e9tricas para potencializar resultados comerciais.<\/p>\n<p>O programa busca capacitar profissionais a diagnosticar e valorizar marcas, estruturar arquitetura e portf\u00f3lio, definir propostas de valor e estrat\u00e9gias de go-to-market, transformar dados em decis\u00f5es inteligentes, gerir or\u00e7amentos com KPIs econ\u00f4mico-financeiros e orquestrar m\u00eddia paga e org\u00e2nica. Al\u00e9m disso, prepara para implantar rotinas de governan\u00e7a com uso pr\u00e1tico de intelig\u00eancia artificial aplicada, ampliando compet\u00eancias essenciais diante dos desafios da transforma\u00e7\u00e3o digital em mercados B2C e B2B.<\/p>\n<h5 class=\"fw-semibold color-crimson my-4\">P\u00fablico-Alvo<\/h5>\n<p>Profissionais de Marketing, Comunica\u00e7\u00e3o, Comercial\/Growth, M\u00eddia, BI\/Analytics, Produto e CX; gestores de empresas de diferentes portes; analistas, coordenadores e l\u00edderes que desejam elevar sua atua\u00e7\u00e3o estrat\u00e9gica; empreendedores de ag\u00eancias e startups que buscam integrar solu\u00e7\u00f5es de marca e resultado em seus portf\u00f3lios. O curso tamb\u00e9m \u00e9 indicado para consultores e profissionais de setores como consumo, varejo, servi\u00e7os, tecnologia\/SAAS, educa\u00e7\u00e3o e sa\u00fade, que desejam diferencia\u00e7\u00e3o competitiva e impacto direto nos resultados de neg\u00f3cio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O curso de P\u00f3s-Gradua\u00e7\u00e3o em Brand Strategy: Comunica\u00e7\u00e3o e Resultado visa formar gestores capazes de&#8230;<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"professores":[],"campus":[60919],"area-de-atuacao":[65150],"modalidade":[60918],"duracao":[61123],"mes-de-inicio":[65004],"escola":[65149],"coordenador":[65151],"extensao":[33804],"campanha":[],"situacao-da-turma":[49348],"class_list":["post-177114","cursos","type-cursos","status-publish","hentry","campus-curitiba","area-de-atuacao-comunicacao","modalidade-aula-online-ao-vivo","duracao-19-meses","mes-de-inicio-out","escola-escola-de-belas-artes","coordenador-andre-luis-santini","extensao-pos-graduacao","situacao-da-turma-inscricoes-abertas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Strategy: Comunica\u00e7\u00e3o e Resultado - P\u00f3s-Gradua\u00e7\u00e3o Lato Sensu - PUCPR<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Strategy: Comunica\u00e7\u00e3o e Resultado - P\u00f3s-Gradua\u00e7\u00e3o Lato Sensu - PUCPR\" \/>\n<meta property=\"og:description\" content=\"O curso de P\u00f3s-Gradua\u00e7\u00e3o em Brand Strategy: Comunica\u00e7\u00e3o e Resultado visa formar gestores capazes de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/producao.navas.design\/pospucpr\/cursos\/brand-strategy-comunicacao-e-resultado-curitiba\/\" \/>\n<meta property=\"og:site_name\" content=\"P\u00f3s-Gradua\u00e7\u00e3o Lato Sensu - PUCPR\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-20T22:35:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brand Strategy: Comunica\u00e7\u00e3o e Resultado - P\u00f3s-Gradua\u00e7\u00e3o Lato Sensu - PUCPR","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"Brand Strategy: Comunica\u00e7\u00e3o e Resultado - P\u00f3s-Gradua\u00e7\u00e3o Lato Sensu - PUCPR","og_description":"O curso de P\u00f3s-Gradua\u00e7\u00e3o em Brand Strategy: Comunica\u00e7\u00e3o e Resultado visa formar gestores capazes de...","og_url":"https:\/\/producao.navas.design\/pospucpr\/cursos\/brand-strategy-comunicacao-e-resultado-curitiba\/","og_site_name":"P\u00f3s-Gradua\u00e7\u00e3o Lato Sensu - PUCPR","article_modified_time":"2026-06-20T22:35:24+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["WebPage","ItemPage"],"@id":"https:\/\/producao.navas.design\/pospucpr\/cursos\/brand-strategy-comunicacao-e-resultado-curitiba\/","url":"https:\/\/producao.navas.design\/pospucpr\/cursos\/brand-strategy-comunicacao-e-resultado-curitiba\/","name":"Brand Strategy: Comunica\u00e7\u00e3o e Resultado - P\u00f3s-Gradua\u00e7\u00e3o Lato Sensu - PUCPR","isPartOf":{"@id":"https:\/\/producao.navas.design\/pospucpr\/#website"},"datePublished":"2026-06-02T04:21:42+00:00","dateModified":"2026-06-20T22:35:24+00:00","breadcrumb":{"@id":"https:\/\/producao.navas.design\/pospucpr\/cursos\/brand-strategy-comunicacao-e-resultado-curitiba\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/producao.navas.design\/pospucpr\/cursos\/brand-strategy-comunicacao-e-resultado-curitiba\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/producao.navas.design\/pospucpr\/cursos\/brand-strategy-comunicacao-e-resultado-curitiba\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/producao.navas.design\/pospucpr\/"},{"@type":"ListItem","position":2,"name":"Cursos","item":"https:\/\/producao.navas.design\/pospucpr\/cursos\/"},{"@type":"ListItem","position":3,"name":"Brand Strategy: Comunica\u00e7\u00e3o e Resultado"}]},{"@type":"WebSite","@id":"https:\/\/producao.navas.design\/pospucpr\/#website","url":"https:\/\/producao.navas.design\/pospucpr\/","name":"P\u00f3s-Gradua\u00e7\u00e3o Lato Sensu - PUCPR","description":"","publisher":{"@id":"https:\/\/producao.navas.design\/pospucpr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/producao.navas.design\/pospucpr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/producao.navas.design\/pospucpr\/#organization","name":"P\u00f3s-Gradua\u00e7\u00e3o Lato Sensu - PUCPR","url":"https:\/\/producao.navas.design\/pospucpr\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/producao.navas.design\/pospucpr\/#\/schema\/logo\/image\/","url":"https:\/\/producao.navas.design\/pospucpr\/wp-content\/uploads\/2023\/04\/Logo.svg","contentUrl":"https:\/\/producao.navas.design\/pospucpr\/wp-content\/uploads\/2023\/04\/Logo.svg","width":116,"height":48,"caption":"P\u00f3s-Gradua\u00e7\u00e3o Lato Sensu - PUCPR"},"image":{"@id":"https:\/\/producao.navas.design\/pospucpr\/#\/schema\/logo\/image\/"}}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/cursos\/177114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/cursos"}],"about":[{"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/types\/cursos"}],"wp:attachment":[{"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/media?parent=177114"}],"wp:term":[{"taxonomy":"professores","embeddable":true,"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/professores?post=177114"},{"taxonomy":"campus","embeddable":true,"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/campus?post=177114"},{"taxonomy":"area-de-atuacao","embeddable":true,"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/area-de-atuacao?post=177114"},{"taxonomy":"modalidade","embeddable":true,"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/modalidade?post=177114"},{"taxonomy":"duracao","embeddable":true,"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/duracao?post=177114"},{"taxonomy":"mes-de-inicio","embeddable":true,"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/mes-de-inicio?post=177114"},{"taxonomy":"escola","embeddable":true,"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/escola?post=177114"},{"taxonomy":"coordenador","embeddable":true,"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/coordenador?post=177114"},{"taxonomy":"extensao","embeddable":true,"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/extensao?post=177114"},{"taxonomy":"campanha","embeddable":true,"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/campanha?post=177114"},{"taxonomy":"situacao-da-turma","embeddable":true,"href":"https:\/\/producao.navas.design\/pospucpr\/wp-json\/wp\/v2\/situacao-da-turma?post=177114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}